BUILDING COUNT ON THE B2B MARKETING LANDSCAPE: THE SLACK STUDY AND ITS RAMIFICATIONS FOR TECHNOLOGY STARTUPSB2B ADVERTISING AND MARKETING INSTRUCTIONS WITH MARK DONNIGAN

The power of strategic advertising and marketing in technology start-ups can not be overstated. Take, for instance, the remarkable trip of Slack, a popular office communication unicorn that reshaped its advertising and marketing story to break into the enterprise software application market.During its early days, Slack dealt with considerable chall